AT POLITICAL CONVENTIONS, SOMETIMES IT'S NOT WHAT'S *IN YOUR HEAD, BUT WHAT'S *ON YOUR HEAD THAT COUNTS. SOT JOHNNIE PATTON, DNC MISSISSIPPI SUPERDELEGATE: I've used this hat for the last five conventions. I simply just change the person – the nominee that's running for president. SOT BILLYE BURNS, DNC LOUISIANA DELEGATE: The hat is four years old, I got it four years ago in Boston when we were at the democratic convention there. WHETHER YOU SWAY RIGHT OR LEFT, SECURING THE *RIGHT HAT IS A TOP PRIORITY FOR MANY CONVENTION GO-ERS. SOT JOSHUA KEMPF, RNC TEXAS DELGATE: When I found out I was coming, I just went online and did an elephant hat search and found it there. IT'S A WAY FOR PEOPLE LIKE KENDAL UNRUH TO SEND A PERSONALIZED MESSAGE. SOT KENDAL UNRUH, RNC COLORADO DELEGATE: There weren't vendors that were selling buttons that could express emphatically enough how I felt about Sarah Palin being the vice presidential pick…so I went back to the...