Devo (pronounced DEE-vo or dee-VO, often spelled "DEVO" or "DEV-O") is an American New Wave music group, formed in Akron, Ohio in 1973. They are best known for their 1980 hit "Whip It", which made it to #14 on the Billboard Hot 100 chart. Their style has been variously classified as punk, art rock and post-punk, but they are most often remembered for their late 1970s and early 1980s New Wave sound which, along with others (such as Gary Numan, Peter Gabriel, and The B-52's) ushered in the synth pop sound of the 1980s.